The Science Of Web Design: CoValence Website Mixes Beauty & Tech To Attract Leads

< News
Updated on: May 16th, 20234 min read
Iconica, a bright yellow skin care product, is on the CoValence Laboratories website.

Hampered by a stale, inefficient website, CoValence Laboratories worked with Lounge Lizard Worldwide to create a dazzling new website highlighting their research-centric skincare and cosmetic products. Using clean, vibrant colors and a redesigned flow, Lounge Lizard’s design and development teams (Brandtenders) captured CoValence’s innovative product offerings, research capacity, and adherence to industry-leading regulatory guidelines.

As a contract manufacturer of certified skincare and cosmetic formulations, CoValence is taking beauty science to new levels and attracting young startups and established companies looking for custom blends that they can label for their customers. 

The company is well-positioned to scale as needed to meet the needs of this growing market segment. Still, it required a website that would appeal to this younger business-oriented population and its sizeable existing base of researchers and academic scientists.

Designing for Growth

Lounge Lizard’s Brandtenders approached the project by rebuilding CoValence’s logo to mirror their fresh, modern take on their business and creating a site design with an eye toward solid UI/UX and user-friendly interactions, mobile responsiveness, and speed, and promoting a relevant and prominent career recruitment page.

With a clean and fluid canvas, the designers used bold, bright colors with tonal overlays to showcase the products and organic shapes to mirror the custom products and packaging throughout. To emphasize the company DNA that roots CoValence’s culture and expertise, the design team used the logo graphic of a molecule sequence to create a repeating unifier throughout the website. The copywriting team stepped in to write SEO-friendly content that matches the modern web design and makes scientific topics exciting and easy to understand. Headlines like “Raw Beauty Has A Formula” are true to the CoValence brand and elevate the bond between the company and the visitor to the homepage.

The homepage for CoValence Laboratories is shown on desktop computers before and after a web redesign.

UX & Speed Boost Performance

When the development team stepped in, they used the latest tools, like HTML5, CSS3, PHP, and jQuery, to create a high-performance UX-oriented website that met or exceeded the speed and mobile responsiveness guidelines set out by Google for search engine ranking. The team made the website with a modular design that the CoValence IT group can easily maintain and update.

Once the site was ready, the Lounge Lizard team performed extensive QA to ensure all pages and integrations were fully functional.

The Private Label and Custom Development portion of the CoValence Laboratories website features bright blue, green, and orange makeup and a chemist working with a glass beaker.

A New Start

With its crisp, contemporary design and easy navigation, Covalence’s new website vastly improves on the company’s former site, which had an old layout and sparse, uninspiring visuals and photos weighing it down. The Lounge Lizard Brandtenders combined high-tech development with creative experience to create a successful website that brings in new leads and attracts new customers.

If you want to update your company’s online image, consider contacting Lounge Lizard Worldwide. World-class SEO services, website design, and digital marketing tactics are just a few of the things the company’s Brandtenders and Marketing Mixologists can offer. Contact Lounge Lizard to assist you in extending the reach of your company — don’t let your website hold you back.

Published on: May 16th, 2023

Related articles

The Analytica homepage featuring its core values is shown on a laptop.
4 min read

Analytica Unveils Timeless,
Tech-Integrated Website Built By Lounge Lizard

May 15th, 2023

Analytica needed a website to reflect its high-tech data solutions and career-focused opportunities for tech leaders. The Washington, D.C.-based data analytics and technology firm partnered with [...]

A crowd of people walk through glass doors.
5 min read

Evolv Technology Gets A Boost With Lounge Lizard’s Top SEO + Web Design Services

April 21st, 2023

In support of Evolv Technology’s brand refresh efforts, Lounge Lizard has launched industry-leading SEO services designed to boost organic search traffic and generate high-quality marketing qualified [...]

Someone reads the News webpage for NHS while on a tablet.
4 min read

Lounge Lizard’s Non-Profit Web Design Attracts Donors & Helps Communities

April 20th, 2023

NHS Chicago, a highly regarded leader in homeownership consulting and education, retained Lounge Lizard to redesign their non-profit website, making it more streamlined, fresh, and multi-focused.  [...]

A congratulations graphic for Jadden Picardal as the Lounge Lizard Web Design Scholarship winner for spring 2023. Features her homepage design on a desktop.
4 min read

Lounge Lizard’s Spring 2023 Website Design Scholarship Winner: Jadden Picardal

March 30th, 2023

This year’s Spring Web Design Scholarship goes to Jadden Picardal, 17, a senior at Coronado High School in Nevada. Her winning entry is a portfolio website [...]

Gold west casino web design lounge lizard (1)
4 min read

Lounge Lizard Transforms Casino Website Design
With Interactive User Experiences

May 5th, 2023

Breaking out of the basic casino website template, Lounge Lizard created three magical websites that bring the in-person casino experience online. With a before and after [...]

Lounge lizard davey award
2 min read

Lounge Lizard Wins Davey Award for ‘Pool Fashion’ Social Campaign

December 19th, 2022

Lounge Lizard Worldwide, a full-service marketing and web agency headquartered in New York City, recently earned a Silver Davey Award for its “Pool Forward Fashion” social [...]

The Science Of Web Design: CoValence Website Mixes Beauty & Tech To Attract Leads
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219