Lounge Lizard Transforms Casino Website Design
With Interactive User Experiences
Breaking out of the basic casino website template, Lounge Lizard created three magical websites that bring the in-person casino experience online. With a before and after transformation that’s groundbreaking for mid-sized casino organizations, Lounge Lizard has upped the game in the previously flat and one-dimensional online gaming presence.
Jacobs Entertainment, with casinos in Black Hawk, Colo.; and Reno, Carson City, and Elko, Nev., trusted Lounge Lizard for branding and customer retention, UI-UX, and web design and development for each of their resort venues.
To kick off the project, Ken Braun, Chief Brandtender and Founder, visited each of the casinos and got a flavor for their unique gaming and hospitality offerings, as well as their customers and the sheer excitement of spending time in a gaming casino.
Drawing from Braun’s experience as a judge at The Webby Awards, he used the latest in design and development to create unique but tethered and interlinked, websites for the different facilities.
For The Lodge Casino in Black Hawk, nestled in the stunning surroundings of the Rocky Mountains, Braun and his team played on the magical presence of aspen leaves that flutter in the breeze and glitter gold as a central website theme. Golden aspen and gold coins flow throughout the site leading customers from gaming to booking a room to the abundant dining choices and beyond.
With The Gilpin Casino, the focus was the excitement of the casino experience and the history of this turn-of-the-century gold rush town. And a big part of the story is the mystery of Lucille Malone, the schoolteacher who plunged to her death after losing her beloved and is said to still haunt the halls of the building. The Lounge Lizard team has expertly woven the electricity of the gaming experience with the mystery of Miss Malone throughout the site enticing visitors to participate in the experience.
Creating a cohesive brand for the Gold Dust West websites in Reno, Carson City, and Elko, begins with a stunning, Hollywood-esque opening of golden stars flying over majestic, purple mountains and a crystal clear lake. In the animation, the largest star zooms forward with a video relevant to each individual site and the excitement of its gaming floor and winners. Then visitors can follow the flow of gold dust and stars throughout the site from gaming to dining to each website’s unique experiences such as bowling and bingo.
Honoring the customer loyalty ethos of the casino community, the Lounge Lizard development team spent many, many hours working with the Nevada and Colorado Gaming Commissions and the Jacob Entertainment IT pros to develop a player portal for each of the sites. Beyond the standard portals common on many casino websites, these new portals offer detailed real-time winnings, player points, room bookings, special offers, promotions, discounts for rooms and dining, and ‘How Close to Next Membership Level’ enticement information. As a bonus at some facilities, players also receive free valet service, transportation reimbursement, and free check cashing or ATM use through their online accounts.
In addition, using the latest in API technology, there are auto-updating Current Progressive amounts streamed on the Home Pages in real-time. And, as with all Lounge Lizard website builds, there is world-class technology used to ensure website speed, SEO, and mobile responsiveness throughout.
If your casino business is looking to break away from the typical, flat mid-market casino website look and feel, talk with one of Lounge Lizard’s design team to bring your venue website to life!
