Launch of New Brand and Intuitive Website for Ontrak a Huge Success

< News
Updated on: December 26th, 20213 min read
Ontrak website design

With a far-reaching mission to make the world a healthier place, Ontrak needed a hot new brand and gorgeous website to match its innovative approach to behavioral health and generating cost savings for healthcare payers. Lounge Lizard was the perfect partner with their deep knowledge of intuitive website development and creative team of marketing specialists and Brandtenders.

Kicking off the project, Lounge Lizard’s Brandtenders and Mixologists created a bold new brand strategy that included a cutting-edge brand logo paired with an energizing color palette that would unite their website and marketing materials, as well as create a seamless vision of Ontrak’s mission.

Next, they built a story around Ontrak’s decidedly unique selling proposition where a multi-channel website would work seamlessly providing site visitors with their desired experience.

For healthcare plan providers, that would mean a journey through their core services and opportunities for improved patient care and cost savings. For the patients, an all-inclusive portal experience that guided them through Ontrak’s care structure. And, finally, for investors and the industry, a thought leadership realm that was state-of-the-art.

With Lounge Lizard’s infinite background in design and development and quintessential knowledge in bringing a company’s brand, voice, and unique selling perspectives (USPs) together into a tangible, intuitive UI/UX experience, Ontrak’s site included:

  • Creative click paths that guided potential customers to specific content and increased sales lead conversions.
  • Visually relevant representations of statistical hallmarks, as well as modules and videos that encouraged visitor interactivity.
  • Mobile-friendly design and forward-looking SEO in keeping with current Google algorithms and standards.

The result was a massively impactful website that positioned the company in a fresh and exciting way. Lounge Lizard’s design and development team exceeded Ontrak’s expectations by creating a site that was transformational to their business and helped to take their message to a wider audience.

If your company’s brand and website would benefit from a marketing-forward repositioning, contact Lounge Lizard to learn more about our services today.

View Case StudyView Website

Published on: August 16th, 2021

Related articles

doALL sawing products
3 min read

New Website for DoALL Sawing Products A Cut Above Industry Sites

February 10th, 2022

There’s no question that DoALL Sawing Products is legendary. After all, the company’s founder, Leighton A. Wilkie, invented and manufactured the first metal cutting band saw [...]

Dynasafe case study images5
3 min read

Igniting a Website Design and Development Project for Dynasafe – Containment & Demilitarization Experts

December 26th, 2021

It’s good to know that there is a company with the mission to make the world a safer place. With over 30 years of defense experience, [...]

website design
2 min read

Stunning New Website Redesign for Summit Professional Education

December 26th, 2021

When you provide accredited continuing education, both online and in-person, for a wide variety of healthcare and education professionals, you want a website that encourages easy [...]

reservation website
2 min read

Perfect Timing for a Reservation Website Redesign for Reykjavik Cars

December 26th, 2021

Today, people are ready for international travel, and hitting the road in Iceland to drive “the Golden Circle” or visit the Blue Lagoon means renting a [...]

Scholarship_header
1 min read

Lounge Lizard Announces their Spring 2021 Web Design Scholarship Winner

January 12th, 2023

This year’s Spring Web Design Scholarship goes to Ria Medagam, a Downingtown STEM Academy High School senior, for her incredible website creation: hsjumpstart.com. Lounge Lizard’s scholarship panel was incredibly [...]

Altispace devices 1
2 min read

New Branding & Website Reveal for Altispace

December 26th, 2021

So what does it take to get people to look up? In commercial design, cloud ceiling treatments featuring vivid colors and exciting shapes draw your eye [...]

Launch of New Brand and Intuitive Website for Ontrak a Huge Success
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219