Sharon Sexton
Consumer Behavior Trends and Predictions in 2024
In 2024, the landscape of consumer behavior is undergoing rapid transformation, influenced by technological advancements, environmental concerns, and changing social dynamics. This evolution presents both challenges [...]
4-Step Creative Process Drives Ad ROI
In the fast-evolving realm of digital advertising, mastering the art of maximizing ad ROI (return on investment) is crucial for businesses seeking sustainable growth. This pursuit [...]
How to Effectively Brief UGC Influencers for Marketing Campaigns
The realm of digital marketing is in perpetual flux, and in this dynamic landscape, user-generated content (or UGC) influencer marketing campaigns have carved a formidable niche. [...]
Finding the Right Creators for Your User-Generated Content Campaigns
In our connected world, user-generated content (UGC) has become an integral part of creating and growing your brand, with over 90% of consumers saying that it [...]
15 Best AI Marketing Tools for Digital Marketing Personalization
Artificial intelligence (AI) has had a significant impact on all types of businesses, but, arguably, none so much as Marketing and all the different components that [...]
Embracing Pride Month: Using Digital Marketing & Web Design to Support the LGBTQIA+ Community
June is the designated month for recognizing, celebrating, and supporting the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual (LGBTQIA+) community globally. As we commemorate Pride [...]
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