4 Hot Tips To Recharge Your Social Media Strategy

< Blog
Updated on: August 23rd, 2022Ken Braun5 min read
4 hot tips to recharge your social media strategy

Social media strategy is becoming more important to businesses as marketing across the growing platforms that the younger demographics regularly use gains more importance. To that end we have 4 hot tips to recharge your social media strategy and help you get ahead of your competitors on the social media scene.

Tips to Recharge your Social Media Strategy

  • Tailor Content for Platform and Device – By this we mean when you post content make sure it is always as consumable as possible based on not only the platform but also the device that your target audience will use to engage with it. For example, if your demographic uses desktops, smartphones and tablets equally and you are posting videos then you certainly want to ensure that the content loads quickly and smoothly and is easily viewed on all three. For platforms understand what, why, where and when people use said platform. On Etsy people want to see new and unique products so you darn well better post content that meets said criteria. There is nothing worse than a business using a platform obviously in the wrong way because it will affect your brand reputation on that platform and possibly elsewhere. Think of channels as branding opportunities rather than simply conversion channels.
  • Focus on Engagement First -You need a good reason as to why a consumer is going to follow you on any social media channel aside from the fact that they like your brand. Why you ask? The simple answer is entertainment. For the most part social media is entertaining and in some cases it is informative. Far too many brands keep trying to shove their products down people’s throats with constant ads; in that case you are using social media to promote yourself. Instead ask yourself, “What content can we create that our target demographic will find engaging?” By focusing on the latter and not the former you can create content people care about, share, pin, push, post, etc. Your branding will still permeate the content which creates brand awareness. Even if you can’t relate the content to your product, what content would your consumers care about?
  • Use Multiple Accounts to Focus a Feed – Some people get stuck in the idea that you can only have one social media account per platform. While it is more work to moderate multiple accounts for each platform, it also gives you a unique opportunity to better focus the point of that feed. For example, sports sites would overwhelm a person if they tried to cover every aspect of sports in a single feed. That is why things are broken down so you can follow feeds on college basketball, MMA, the NBA or even Lacrosse. If your business makes wool for knitting you might have multiple feeds on Instagram based on the different popular methods for knitting such as one focused only on needles while another focuses on looms.
  • Create New Accounts for Testing – One reason why many businesses social media has become so stale is that they are afraid to try something new and risk something going wrong. While that is understandable it is not practical or insurmountable. One of the easiest things to do is create a new account that has a social feed focused on a new idea or type of content you want to test out with your audience. For example, Old Spice has those ridiculous ads with Terry Crews and that guy on the horse. They could try a dedicate channel that is solely about grooming tips and dating advice from the guy on the horse aimed at men ages 20 to 30. If something is not working you can easily retire it while if it is working you can reflect that feed occasionally on your other accounts.

The bottom line is that social media is a great way to engage users and spread brand awareness. Far too many people are just hoping to use social media as a way to send traffic back to a site, which is a nice perk, but ultimately not the best use of those platforms. So consider our 4 hot tips to recharge your social media strategy to help build a larger presence and increase branding which ultimately will help your other marketing efforts.

 

 

 

Published on: April 21st, 2016

Related articles

5 reasons to use social media marketing
5 min read

5 Reasons to use Social Media Marketing

August 23rd, 2022

Social media is a wonderful for thing both for individuals and businesses; it has allowed us to easily connect to people and interests on a global [...]

Tips for building brand trust with ux design
6 min read

Tips For Building Brand Trust With UX Design

August 23rd, 2022

What exactly is trust? It is defined as a firm belief in the reliability, truth, ability or strength of someone or something. From a business perspective, [...]

A blueprint for mobile usability testing
7 min read

A Blueprint For Mobile Usability Testing

August 23rd, 2022

The idea of mobility usability testing for apps has only been around a couple of years, but it is a critical procedure for those people involved [...]

5 reasons you need more video content
6 min read

5 Reasons You Need More Video Content

August 23rd, 2022

We have discussed the merits of video content quite a few times over the years, primarily because it can be such a powerful method for connecting [...]

Why do you need a brand ambassador program
6 min read

Why Do You Need A Brand Ambassador Program?

August 23rd, 2022

In a very social marketplace, the concept of utilizing brand ambassadors has become much more important in the constant struggle of creating buzz, increasing your brand’s [...]

5 web design tips that will improve your brand
6 min read

5 Web Design Tips That Will Improve Your Brand

August 23rd, 2022

Creating a great business website is not an easy task in today’s internet-based world. There are a host of things involved in the proper design and [...]

4 Hot Tips To Recharge Your Social Media Strategy
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219