3 Reasons You Should Be Guest Blogging

One of the best tools available to help drive more traffic to your site is Guest Blogging. As a web design company we often mention this to our clients when discussing ways to obtain quality traffic from search engines. While that might be enough incentive for some people to jump onboard with the idea, we have an additional 3 reasons why you should be guest blogging.
What is Guest Blogging?
For those who aren’t aware of the concept, guest blogging is when you write a blog post for someone else’s blog/site. Typically you author a piece within your general business niche that will appeal to the viewers of the other blog/site.
They get the benefit of fresh content. You get the benefit of having your content shared with someone else’s readers and on their social networks.
Typically you have a backlink included with the blog, often in the author’s bio that directs back to your own site. So not only are you getting content out there, but if the site you are guest posting on is well regarded then you are earning a good link back to your own blog.
3 Reasons to Guest Blog
In case the SEO bump and increase in referral traffic from the places you guest blog at aren’t enough incentive, here are 3 additional reasons you should be guest blogging:

• Brand Authority – One important concept in building a brand is authority. People need to know that you are a trusted source of information within your niche and what you say is not only true but also valuable knowledge they will benefit from. One of the best ways to build brand authority is by blogging. Guest blogging is an extension of this where you have a chance to get in front of an established audience and impress them with your knowledge and insights thus building your authority to a new audience.
• Establish Relationships – There is a lot to be said for creating good working relationships with other bloggers and sites. This is useful for not just guest posting on their site but also for links, referrals and even having them guest post on your site. This can create great relationships or partnerships with people in your industry or niche who aren’t competitors.
• Niche Knowledge – Part of the time spent when guest blogging is researching what the target blog is writing about and has written about. That way you learn the type of content that resonates with their audience. The byproduct of this research is you learning more about your particular niche which can then be used in future posts on your own site to help expand your talking points. People who guest post on multiple blogs each month end up being very in the know about their industry, more so than when they started.

The bottom line is that guest blogging is a great way to improve your brand. The 3 reasons you should be guest blogging are just icing on the cake to the exposure and SEO bump you get. On top of all that, extra time spent writing helps improve your ability as a content creator. Talk about a win-win situation!
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