Our Top Tips For Increasing Customer Loyalty

< Blog
Updated on: August 23rd, 2022Sharon Sexton5 min read
Our top tips for increasing customer loyalty

If your goal is to build a lasting business then at some point you need to focus on customer retention. However in today’s world that is not an easy task as customers are not only highly informed and connected but also jaded when it comes to how they feel about businesses whose interests are often not focused on satisfaction first. Our experience as both a web design company and app design company has provided some insights to help solve the retention issue which we wanted to share by providing our top tips for increasing customer loyalty.

Loyalty is an important concept in business. Often loyal customers make up the backbone of your brand. Think of the regulars that support your favorite local bar or restaurant; without them the business would likely fail.

Retaining customers is not only about providing a good product and good customer service during a transaction, but also making extra effort to increase customer loyalty to that people not only keep coming back, but also are inspired to talk you up to others and help organically increase your traffic.

Tips for Increasing Customer Loyalty

  • Include loyalty in your marketing strategy – Most marketing strategies focus on customer acquisition, which is a common mistake. It takes much more time, energy, and money to acquire customers than retain them. Therefore it makes sense to have both loyalty and acquisition included in your marketing strategy to cover both bases. That way you are maximizing the value of each and every customer.
  • Consider a social identity – Early Apple users fit into this idea. Your business and brand becomes a social identity into itself where people are part of a “special” or “inside” group. Not only can this create loyalty but also the social concept makes it harder for people to leave the group easily. Yelp is another good example where group events and forums create a sense of identity for Yelpers that contribute a lot to the community.
  • Showcase your values – Values can be very important to customers, especially some of the younger demographic. Showing your values, like a Toms Shoes, allows people to react in a positive manner towards what you are doing because they believe in that as well.
  • Provide unexpected rewards – Why are unexpected rewards better than expected rewards, say like when you spend $50 you get a $10 coupon? The answer is within our brain where positive unexpected rewards can cause a release of dopamine. This creates a feel-good moment and a feel-good memory that can trigger return visits to re-experience the sensation.
  • Allow sharing of rewards – Let’s say you reward a customer with 20% off their next purchase, but they have no plans to buy anything else. If you allow them to share that reward not only will it open the door for obtaining a new customer but also you will allow the original customer a chance to feel good about themselves by helping someone else.
  • Ask customers about their experience – You should touch base regularly with customers about their experience for a few reasons. For one, you want customers to know you value their input and feedback. Secondly, feedback and stories are valuable because case studies and testimonials carry weight with perspective customers. Finally they can provide insights to help you fix problems or potential problems you didn’t know you had. All together that adds up to a giant win.
  • Focus on the first and last interaction – These are the most critical aspects of any interaction both in-person or online. Ideally you want the entire interaction to be amazing, but when crafting your sales funnel or training employees you need to emphasize the first and last interactions because you want the first impression to then pave the way for continuing the interaction and a strong last interaction to ensure the final impression they have of your business is a positive one.

The bottom line is that customer retention is just as important as acquisition. Our top tips for increasing customer loyalty are all great ways to help increase your retention to ensure you are maximizing the value of each and every customer you work so hard to acquire.

 

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

Published on: May 1st, 2017

Related articles

Is your website using https yet
5 min read

Is Your Website Using HTTPS Yet?

August 23rd, 2022

Is your website using HTTPS yet? If not, now is a good time to join the club, one that is growing each month as HTTPS becomes [...]

Tips for getting your app to rank with google mobile
4 min read

Tips For Getting Your App To Rank With Google Mobile

August 23rd, 2022

Promoting your app is just about as important as building it if your goal is massive downloads and lots of revenue. That is why today we [...]

Are your mobile gaming users suffering from ad blindness
5 min read

Are Your Mobile Gaming Users Suffering From Ad Blindness?

August 23rd, 2022

Ad blindness has been an important topic for years in the marketing industry. More recently with mobile apps utilizing ads to help with monetization the concern [...]

Why do you need to know your audience
6 min read

Why Do You Need To Know Your Audience?

August 23rd, 2022

Why do you need to know your audience? After all, if your marketing efforts have created ad returning a solid 5% click-through-rate or your webpage has [...]

What are the best kpis you should measure your mobile app with
5 min read

What Are the Best KPIs You Should Measure Your Mobile App With?

August 23rd, 2022

Mobile key performance indicators (KPIs) and app metrics are two things that help you evaluate your app after it has launched for both performance and overall [...]

Common aspects viral marketing videos share
5 min read

Common Aspects Viral Marketing Videos Share

August 23rd, 2022

Viral videos are like the pot of gold at the end of the rainbow; often fantasized about but not easily found. As a top web development [...]

Our Top Tips For Increasing Customer Loyalty
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219