3 Ways To Reduce App Uninstalls

< Blog
Updated on: August 23rd, 2022Frank Falco4 min read
3 ways to reduce app uninstalls

The mobile app world has become a crowded place. With over two million apps out there users simply don’t have the time or storage space to engage with all of them. That means that each and every app is constantly in a fight for its’ virtual life on a mobile device doing the best it can to stave off the dreaded uninstall. As a mobile app developer we understand this struggle all too well and wanted to offer up 3 ways to reduce app uninstalls to help your app win the battle.

On average most apps lose 90 percent of their users by the thirty day mark from the install date. Heck, most apps have lost 80 percent of their users within a week of download. Obviously from those statistics people drop apps faster than a bad habit.

So what can you do about that?

Aside from basic design issues that cause app uninstalls like battery hogs, memory eaters, clunky UX and crashes we have a few concepts you may benefit from.

Tips for Reducing App Uninstalls

  • Monitor Drop Points – First things first, identify exactly where users jump ship. Luckily we have analytics and tracking software that can be used to map drop points for users. Different types of apps will have different drop points but in each case there are often one or two identifiable spots that users find issue with. This allows you the opportunity to correct the problem.
  • Reduce Notifications – Notifications can make or break an app. If you use too many notifications you will annoy users. If you have too few notifications then you might not be engaging your users at the optimum level. Always err on the side of caution with notifications and use less. The goal of a notification should be providing value, not being a nag or annoyance. People have enough of those in their lives already. It also helps to allow notifications to be turned off if the user wants.
  • Use Incentives – What is the purpose of an incentive? It is something that motivates someone to do something. For you app, who should you use incentives on? The answer is people who are not regularly engaging with your app. Remember, 80 percent of people will drop an app within a week of downloading it. Rather than waiting for that to happen why not offer an incentive to users who have not used the app in 48 hours? If you give a user some sort of personalized offer that provides them value there is a good chance they will give the app another chance.

Of course these tips only make sense if your app is designed decently with a good interface, a decent onboarding process and serves a purpose.

The bottom line is that many people assume that uninstalls are simply a fact of app-life. They take the high uninstall numbers in stride and simply try and have a high enough download number that offsets the users jumping off a cliff like lemmings. Rather than following that path, consider these 3 ways to reduce app uninstalls so you can keep more of the users that downloaded and installed your app on board.

Be sure to check back every Monday, Wednesday and Friday for great new Lounge Lizard blog articles.

 

Published on: June 2nd, 2017

Related articles

Customer retention tips to improve your strategy
6 min read

Customer Retention Tips To Improve Your Strategy

August 23rd, 2022

Customer retention is a valuable piece of the puzzle for many businesses. For most of us, customers are our greatest asset. While you can look to [...]

A quick guide to blog promotion
5 min read

A Quick Guide To Blog Promotion

August 23rd, 2022

If you write it, will they come? Unfortunately unless you already have a loyal following or strong promotion plan in place the answer to that question [...]

Are you optimizing your testimonials
5 min read

Are You Optimizing Your Testimonials?

August 23rd, 2022

Are you optimizing your testimonials on your website? As a web design company, we encourage customers to use testimonials as a method of social proof to [...]

Is emotional marketing the best choice for facebook
5 min read

Is Emotional Marketing the best choice for Facebook?

August 23rd, 2022

Facebook is a huge platform that many of us use for promotion. Is emotional marketing the best choice for Facebook, or will other marketing campaign styles [...]

Should you be using push notifications for your business
6 min read

Should You Be Using Push Notifications For Your Business?

August 23rd, 2022

With mobile internet usage overtaking desktop usage last year there have been discussions about the direction marketing strategies should take to maximize results. One of the [...]

Web design myths everyone should be aware of
5 min read

Web Design Myths Everyone Should Be Aware Of

August 23rd, 2022

There are certain web design myths that everyone should be aware of if they have an online business. Myths exist everywhere from commons ones like Bigfoot [...]

3 Ways To Reduce App Uninstalls
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219