Strategic Audit Solutions

With proprietary technology, Statement Wizard™ and DupeShield™, housed within ‘The Vault,’ the SAS team wanted to take their old website, which was showing its age, had too much content, and lacked infographics, movement, color, or style, and create a new refreshed site that popped and featured their tech-forward offerings.  

Their new products needed to be integrated into their site while bolstering their image as a boutique firm offering an unparalleled personal client experience. The SAS team felt strongly that the organization be represented as a high-touch experience, not corporate and impersonal.

Creating a foundation for their new site, the SAS team wanted to highlight that their founders are personally well-known in the industry and that many users were accessing their blog posts and thought leadership pieces. SAS hoped the new site would help them convert more of those readers into leads and conversions.

SAS’s objective was to have Lounge Lizard, working with their internal IT pros, design and create a site with a sleek, current, and modern look and feel while also streamlining content, encouraging better user engagement, and spinning a more integrated and comprehensive image overall.

The Lounge Lizard design team of Brandtenders worked with SAS to develop a brand refresh for their new site launch and focused on technology. A beautiful new opening hero section was conceived with animated video and movement to capture the user’s attention and lead them further down the page.

Using bold colors and round shapes that mirror the new, modernized logo, the team designed a strong storyline that culminates with SAS’s proprietary recovery software and tools housed in ‘The Vault,’ an administrative platform engine that supports an intuitive dashboard, task-tracking and management, and real-time reporting for their Statement Wizard™ and DupeShield™ products.

Offering a wide range of audit solutions, the designers developed multiple pages to give users an in-depth look at the benefits SAS offers through its accounts payable review process. Additionally, ample use of trust builders, such as customer testimonials, further provides potential clients with the assurances required to engage a financial partner like SAS.

Their well-established blog and insights library are trusted resources in the industry, and the design team worked to create an attractive layout that would invite exploration while encouraging conversions or contacting SAS for additional information.

Once a beautiful layout and design had been approved, the design team worked with the SAS IT pros to develop and launch a new, exciting website that positioned them for the future.