ON-PAGE SEO

Technical Website SEO Optimization

A Look into On-Page SEO

SEO has many facets. It’s not as simple as researching high-value keywords. But do you really need another SEO campaign? What is on-page SEO anyway? And do you really need it for your business?

On-page SEO is an umbrella term covering all on-page ranking factors that determine the ranking performance of a webpage for a specific keyword – different pages target different keywords. On-page SEO has one key difference from off-page SEO: you have direct control over its performance. Off-page or off-site mainly involves link building and other tactics that don’t involve optimization within the website itself.

On-Page SEO Best Practices

Keyword optimization is a key tactic in on-page SEO. Common tactics include infusing these elements with the focus keyword and using minor keywords on the content body. There’s are also best practices in keyword placement and density. On-page SEO isn’t just about the keywords. You also need to make sure that your regularly publish quality content that adds value to your website.

But how will you know if your SEO tactic is working? You need to perform an audit of your web pages and make sure that the key elements of your website are properly optimized.

On-Page SEO Checklist: SEO Best Practices Audit

Keyword Placement

Keywords need to be in different parts of the page content including:

• URLs
• Page title
• Content headings
• Content body
• Image Alt attributes

Frequency of Keywords

The formula for keyword frequency is: keyword instance divided by the total number of words on a body of text. This usually applies to a page’s content.

Effective Use of Keywords

Aside from the proper placement and frequency, you should also use keywords contextually. This is important, especially in URLs and page titles. The keywords within URLs and page titles should show the general topic of the website.

Keyword Updates

Keyword research is a continuing process. Search trends change from month to month so you’ll need to update keywords especially if they are no longer delivering the desired results.

Alt Attributes

Allow search engines to crawl images and multimedia content with descriptive names, and keyword-infused alt tags.

Link Building

Link building isn’t exclusive to off-page SEO. With on-page link building, you can create internal links that contextually link to other pages or parts of your website. This makes content discovery easier.

Updated Content

Do you have a regular schedule for publishing content on your website? Updated content benefits you both on SERPs and your customers. Contents like blog posts and product page copy can rank highly in SERPs. Fresh and relevant content can also contribute to the credibility of your website.

Site Performance

A sluggish website is something that you want to avoid at all cost. It’s not good all around, especially on your bounce rate and search engine ranking.

Competitor Research

Checking out your competition is another way to assess your website’s on-page SEO tactics. Objectively create comparisons on important aspects of optimization especially the keywords they rank for and if you can directly compete for said keywords or you’ll need to improve weaknesses in your on-page SEO.

There are more advanced on-page SEO strategies that need assessment but the tactics above are the most straightforward ones. You’ll need the help of professionals to audit the soundness of your website’s overall optimization strategy.

Why You Need Us For Your Website’s On-Page SEO Truly Delivers

As you already know, on-page SEO isn’t as straightforward as it seems. It can be confusing. The tactics may remain the same but the variables constantly change with every change in search trends, season, and Google algorithm update.

With over two decades of experience in digital marketing and web design, Lounge Lizard knows the ins and outs of the industry. We’ve developed strategies that deliver over and over, succeeding even at the dynamic nature of the industry. That’s just what Lounge Lizard do – change and grow with SEO.