Washington DC SEO Services

To understand where we want to take your company’s SEO, we start by auditing your current digital platforms. We look at your target audience, overall goals and objectives, product line, and your digital marketing strategy, including:

• Current technical SEO infrastructure
• Content optimization for search engines
• Use of current on-page SEO
• Are you meeting SEO expectations?

Next, we do a competitive analysis that will include:

• Keywords your competitors use successfully
• SEO strategies they are using
• State of their on-page and technical SEO

Our Washington DC SEO team then begins the process of implementing SEO for your website, landing page, or e-commerce store. 

Keyword research begins the on-page SEO process with an in-depth view of what you are currently using or ranking for and what we recommend for the future. We compile a comprehensive list of keywords to use initially and some ideas for future posts. 

We then optimize content through improved meta titles and descriptions, add or improve alt image tags, make sure your content is structured with appropriate H1, H2, H3 headings, rich snippet data, URLs, and much more.

Our Washington DC SEO experts understand local SEO techniques and can make sure your company is well positioned for local SERP results.

Lounge Lizard’s technical SEO experts will ensure your site is running optimally and meeting the full criteria used by Google and the other search engines for ranking high on the SERPs. We make sure, within the context of your site infrastructure and hosting services, that you meet all SEO guidelines.

Last, our content marketing services are available to boost organic traffic through SEO-enriched blogging and vlogging.

Once your site has fully implemented on-page SEO, it’s time to move to off-page SEO. This type of SEO includes long-time techniques like back-linking, guest posting, commenting and mentions, and much more.

We can develop a plan to acquire appropriate backlinks that are relevant to your industry and demonstrate high domain authority. This bolsters your relevance in the eyes of search engines and shows that you are expert in your field.

At Lounge Lizard, our Washington DC SEO team uses only white-hat SEO techniques and are expert at building backlinks, finding guest posting partnerships, and building thought leadership authority.

From inception of your project, Lounge Lizard will keep track of your progress and monitor the SEO efforts through SEMrush, one of the more comprehensive products on the market. We take your SEMrush results and create a personalized, easy-to-comprehend dashboard where you will find real-time data available 24/7.

SEO is a strategy that takes time; it can’t be rushed. Results may be slow in the first few weeks, but don’t get disheartened. In fact, results may not become apparent until after six to 18 months.

Our Washington DC SEO team will also meet with your representatives monthly to review progress and make any adjustments necessary.

You may have heard about black hat SEO. It’s when a company uses keyword stuffing, private blog networks, paid backlinks, etc., to enhance their rankings on the SERPs artificially.

The practice is highly controversial and will bring steep retribution from Google. Once you are flagged by Google as using black hat SEO, your site is no longer eligible to show up in the SERPs — you, or your company, literally disappears.

Lounge Lizard never uses black hat SEO techniques and won’t risk your reputation or our own. We’ll leave the tricks and shortcuts to others.