The internet is where the customers are. Building an online presence for your business is just the beginning. You’ll need to actively leverage the power of the internet as a marketing channel in order to attract new customers to your business. The most cost-effective way to do this is to use internet marketing strategies. If done right, internet marketing should enable you to not only advertise but also increase brand awareness, improve user engagement; and as an end result, acquire new customers without breaking the bank.
Web Design And Digital Marketing Agency in Washington DC
Lounge Lizard D.C.
Lounge Lizard’s marketing strategies are personalized and multi-faceted, covering different strategies that garner real results. We’re now open for business in Washington – what can we get for you?
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The Importance of Internet Marketing for Local Businesses
But does a local D.C. company need internet marketing?
More than 76% of Washington D.C.’s population regularly use the internet. Several of the proven ways to reach out to potential customers on the internet is to go where they usually spend their time on. This means having a website that customers would want to visit, a social media presence, and reach out through email. The problem is that, how would a local business achieve this? You can build a website or create a social media account but if you’ve already done these things and still bring in low numbers, an internet marketing strategy will help you put your products or services in front of the right people.
Lounge Lizard offers a well-rounded approach to internet marketing with a combination of organic and paid marketing solutions.
Search Engine Optimization (SEO) Strategies
SEO is at the forefront of internet marketing. Customer acquisition begins with discovery and SEO will help increase your business’ search engine discoverability. The main goal is to organically place your business at the top results of the search engine results pages (SERPs) and not just any results – these should be results of queries containing keywords with buying intent, are locally targeted, and are relevant to your product or service.
In SERPs, the winner takes it all. The top five results receive the majority of clicks (more than 67% of the clicks for all organic results). Without a solid SEO strategy, your business will find it hard to rank high enough for your potential customers to find your website.
Pay-Per-Click (PPC) Advertising Management
PPC advertising is one of the most cost-effective ways to drive traffic, increase conversions, and overall revenue. It is fast, efficient, and highly targeted.
Local businesses can greatly benefit from PPC advertising’s targeting options wherein you can target very specific audiences based on demographics and buying intent. PPC is also excellent for retargeting those who either previously clicked on your ads or purchased your products.
With this advertising model, you generally spend less on each conversion in comparison to other advertising models. You pay for each click, not impressions and you can control how much you want to bid for each keyword.
Email Marketing
Do you think that newsletters are still relevant? Whether your answer is yes or no, email marketing strategies can show you how to use newsletters and business emails to increase brand awareness, engage and re-engage customers, retain customers, encourage repeat-buyers, and increase revenue.
Email is an effective vehicle for marketing because it is ubiquitous and it’s the number one reason why adults use the internet. Users already expect to receive promotional materials via email. There are different ways to use emails as a part of an existing marketing strategy like content marketing, lead generation, and event promotion to drive physical traffic into your business.
Social Media Marketing
People now use social media in different ways. They can now purchase and review products and services, ask for product and service recommendations, and communicate directly to business establishments. Maintaining social media pages on the most popular social media networks like Instagram, Facebook, Twitter, and LinkedIn can become a full-time job of its own.
An effective social media marketing strategy focuses on building relationships, increasing brand awareness, engaging potential and current customers, and solidifying brand identity.
A business can achieve these goals through organic means by having a posting strategy (defining the tone of posts and post scheduling) and posting high quality and engaging content that appeals to the target audience.
Website Design
One of the single most important factors in ecommerce is capturing people’s imagination. You want to draw them into your site to explore your products or services while giving them an unforgettable User Experience (UX/UI). Creating a page that stands out from your competitors using visual impact and influential content is a key component of strong design. It also allows you to express your brand “personality” and project the kind of company you want to present to the marketplace and the world.
At Lounge Lizard, our team of unparalleled designers deliver exceptional website design where a focus on clarity and functionality rise to the top guiding your users toward the desired outcome. We bring comprehensive expertise in the UX/UI field, coupled with innovative and unique design ideas to help clarify and bring to life your organization’s digital strategy.
Website Development
How do you take your well-thought out concept of the perfect business model and create a hands-on, functional website? By engaging a website development team that is experienced in turning creative insight into something concrete—keystrokes, lead generation, and sales.
At Lounge Lizard, our development team has vast collaborative experience in today’s cutting-edge technologies. Whether using a content management system (CMS) platform, such as WordPress, Magento, or Shopify, or designing a custom web application with Python Django, Ruby, or C++, our developers are seasoned pros with best-in-class buildout skills.
With the rate of change in today’s programming and technology field, you want a high-octane, dynamic team that’s ahead of the curve. Our developers exceed that expectation with their singular dedication to the field and work tirelessly with our designers to take your vision and create a customer-focused portal that exceeds expectations and delivers outstanding business results.
Website Maintenance
You have important business to attend to and strategic goals to meet—let someone else worry about your website maintenance needs by subscribing to one of our plans covering everything from updates and backups to security and speed optimization. Rest assured that we have top level technicians monitoring and maintaining your site to ensure it’s running at peak performance.
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Internet Marketing Solutions for D.C. Businesses
High-quality content can come in the form of page and product copy, blog posts, videos, and rich content. You can use these contents to rank for relevant industry long-tail keywords.
This is a strategy that provides many SEO benefits. Linking one page to another is simple enough, but it takes careful planning to insert relevant internal links into a page. One of its main benefits, after all, is that it enables website visitors to easily navigate from one page to a page that is relevant to their intended action, whether it be to find out more about a product or search for product-related answers.
User experience is important for SEO. Usability is a broad term that encompasses different aspects of website design, layout, and navigation. Responsive web design is especially important in providing excellent user experience. Google also prefers website that are highly-responsive especially in mobile web results (where almost 60% of searches occur).
Aside from improving user experience, internal links will reduce your website’s bounce rate and increase page views and time on page metrics – all are positive SEO signals. Not to mention that internal linking will help Google better index and crawl your website.
Internet marketing is a combination of organic and paid marketing strategies that address a business’ marketing needs from different angles and marketing channels.
Lounge Lizard now open in Washington D.C.
The problem with internet marketing is that there is no “one-size-fits-all” strategy. It is easy to fall into the temptation of a DIY internet marketing strategy but the truth is, each business is different, calling for a personalized solution that most often, requires strategies within a strategy. If done right, internet marketing should boost sale conversion rates and complement traditional marketing strategies.
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