Search Engine Optimization (SEO) Agency in New York City

Every great strategy starts from an accurate study. Our SEO approach begins with an analysis of your online competition:

• For which keywords are they ranking for?
• What SEO strategies do they have implemented?
• Can we take advantage of their mistakes?.

The second step is to audit your business’s digital platforms. Considering your digital marketing strategy (target audience, business objectives, marketing system…), we evaluate your company’s SEO state of work:

• Do you have an SEO-friendly infrastructure?
• Are your content optimized for search engines?
• How much effort, in terms of budget, do you need to reach your SEO objectives?.

After this assessment phase we make an action plan to set expectations and meet your budget.

According to your business’s needs, we usually start implementing SEO on your website, e-commerce store or other digital channels.

On-page SEO means we optimize content, UX (user experience) and architecture of your online platforms.

It includes optimizing meta titles and descriptions, headings (H1, H2, H3…), structured data (for rich snippets), URLs structure and site map, keyword, images (size, metadata…), semantics and much more!

Besides technical SEO, we also offer content marketing services. Our task-force of content creators can help you boost the organic traffic with blogging and vlogging.

If your objective is to attract visitors from the search on a consistent basis, you should evaluate to start a blog/vlog. Blogging is one of the most powerful SEO techniques.

Once we have done on-page SEO homework, we can implement off-page SEO techniques such as link outreach, guest posting, mentions, link building and much more!

Usually, the best way to increase rankings with off-page SEO is to acquire relevant backlinks from websites with a higher domain authority.

The white hat SEO activities that we implement in this case, are guest posting and partnerships with relevant sites, blogs and directories.

SEO is a long-term strategy, so don’t expect results just after a few weeks. Depending on the specific objectives, a realistic timeframe to see actual results goes from 6 months to 18 months.

Regardless of this timing, we always keep track of your progress. We monitor SEO efforts with SEMrush, one of the most complete SEO tools on the market.

We understand that for a layman it can be difficult to read and understand SEMrush performance reports, so we usually pull SEMrush data into Google Data Studio. With this last tool, we create a personalized, easy-to-read dashboard which displays real time data that you can view whenever you like.

We also discuss SEO progress in person every three weeks or month. SEO is like stock market investments. Once you have applied a strategy, you should keep it till the end, otherwise you risk to increase potential losses. That’s why there is no need to meet every week.

If you don’t know the difference between black and white hat SEO, they represent different SEO techniques that are respectively not accepted and accepted by Google.

Google usually punishes organizations and individuals that climb the SERP with black hat SEO techniques (keyword stuffing, private blog networks, paid backlinks and so on). Penalties are very dangerous for a business, since when you are flagged by Google, you disappear from the search. And if you are not in the search, you don’t exist.

Obviously, we don’t want this to happen to our clients. We don’t want to risk our reputation or theirs.

Lounge Lizard doesn’t employ black hat SEO techniques at all.

We only employ white hat SEO techniques: every achievement is earned thanks to our skills and knowledge. We leave subtle tricks or sneaky shortcuts to other agencies.