The Center for the Rights of Abused Children

The Center for the Rights of Abused Children came to Lounge Lizard Worldwide for a redesign of its website and a refresh of its brand. The goal was to increase exposure and get their name out to children in need. For a nonprofit that prioritizes children, our Brandtenders wanted to ensure they had the best website on the block, including an overhauled user experience that brings their central messaging and objective to the front.

A company’s website represents its entire credibility, and our approach for this project was to focus on the details. The Center for the Rights of Abused Children has a great mission, and we wanted to deliver the best experience possible for users to navigate and fully understand the content. Additionally, our teams constantly communicated for us to achieve their goals by their tight deadline.

We carefully curated images to showcase the general identity of the survivors in order to keep identities private. Color blocking, timeless design, and children’s stories were all at the forefront for our Brandtenders while crafting the website design.

Their new website needed to be faster and implement an improved UX/UI and navigation for users to quickly get the information they need or make donations in less time than before. We implemented pages to help users learn about the organization and the issues they face, relevant resources, and different ways to help support. Whether donating, partnering, or even joining the ranks of The Center for the Rights of Abused Children — our Brandtenders made sure it’s easy to do!

After 30 days, we have noticed users spend more time engaging on the new website. The Center for the Rights of Abused Children has given 500,000 children across America a better tomorrow, and the team at Lounge Lizard is proud to have been able to support their mission with a brand new website!