Top Email Marketing Tips for Higher Engagement

< Blog
Updated on: January 5th, 2023Sharon Sexton5 min read
Top Email Marketing Tips for Higher Engagement

Email marketing is still a very viable type of advertising. It can drive traffic and increase customer engagement, but only when people are opening and reading those emails. Therein lies the rub as most of us are inundated with dozens of emails per day which we don’t even bother opening. As a top digital marketing firm that provides email marketing management services, we understand the challenges this type of advertising faces. Today we wanted to share some of our favorite email marketing tips for higher engagement.

After all, if people aren’t bothering to open the door after you ring the bell, how will they ever know all the wonderful things you have to offer?

Email Marketing Tips for Higher Engagement

  • Use a great subject line – Subject lines should be the top focus of any email when it comes to marketing. They really need to stand out from the crowd if you expect people to not only see them in a crowded email box but then want to open them. Creativity and enthusiasm are a must along with at least one highlight or key point of your email. For example, when sending out a promotional email with a great coupon, that coupon needs to be mentioned in the subject line. Try and write a half-a-dozen subject lines for any email marketing campaign and then test them either with a focus group or co-workers.
  • Follow critical subject line rules – We covered the topic of subject lines earlier this year. You can read the full blog article here. It is worth the read as we cover the right words to use in a subject line, words to avoid, character limit, use of Title Case, and how emojis can benefit a subject line.
  • Get personalPersonalization has been shown to affect all aspects of marketing because it builds relationships and makes customers feel valued. If possible, include the name of the customer within the email and the subject line. For example, “Brian – you don’t want to miss out on this limited time offer on our best tech gadgets!”
  • Utilize limited-time offers – How often will you open an offer that states “limited time” in the subject line? The concept of FOMO, or fear of missing out, is a very useful technique in marketing. But it should be used sparingly. People don’t want to miss out on an experience that they might regret later. Limited time offers tap into that concept because there adds a need to understand what the offer is and when it will expire almost before deciding if the offer is useful. If you overuse the technique, consumers catch on and will ignore those emails.
  • Experiment with video thumbnails – In-email video playback is prevented by most email providers, however, that should not stop you from including video thumbnails in your emails. People consume video content quickly and more easily than any other type. Therefore, it makes sense to include that as an option within your emails. To do this, include a linkable image with a “play” button that links to your website where the actual video will be. The video can just recap or expand upon the meat of the email offers.
  • Include auto-welcome emails – Welcome emails are a proven method for increasing engagement. They should be sent automatically as part of the sign-up or opt-in process. Personalization should be used along with a strong call-to-action. Including some sort of welcome promotion or discount can also spark engagement. This email should be tested vigorously prior to implementation as you only get one chance for that first impression.
  • Provide value – Customers appreciate getting value and that doesn’t always come from sales-related correspondence. A good marketing technique is to include regular emails to customers that provide value in some manner. For example, if you are an auto parts chain you should mix in articles on how to change your oil at home or other DYI repairs anyone can do. Providing information and resources showcases your expertise in a field and shows your brand is about more than just pushing product. This can increase open rates as customers know you provide more than just ad emails.

The Bottom Line

The bottom line is that email marketing is a staple of a well-rounded marketing plan. Our top email marketing tips for higher engagement are proven techniques that will earn higher open rates and increase conversions.

Be sure to check back every week for great new Lounge Lizard blog articles.

Published on: November 11th, 2019

Related articles

Are you using Sustainable Marketing yet
5 min read

Are you using Sustainable Marketing yet?

January 5th, 2023

Are you using sustainable marketing yet? If your brand or business has a green focus, then it might be a promising idea to showcase that as [...]

Understanding Google Page Speed Criteria
7 min read

Understanding Google Page Speed Criteria

January 5th, 2023

Having a good understanding of Google Page Speed Criteria is important for any company that relies on its webpage for business. Why? It started back in [...]

Copywriting Tips for Ideas and Motivation
7 min read

Copywriting Tips for Ideas and Motivation

January 5th, 2023

Motivation and creativity can be hard to find. Sometimes, the harder we look for them, the more elusive they become. Unfortunately, in today’s digital marketing landscape [...]

The Top Digital Marketing Myths of 2019
6 min read

The Top Digital Marketing Myths of 2019

January 5th, 2023

Misinformation is rampant on the internet, especially regarding digital marketing. It can be very difficult for businesses to know what they should believe or how to [...]

2019 Holiday Checklist for SEO Optimization
5 min read

2019 Holiday Checklist for SEO Optimization

January 5th, 2023

Just like big box-retail stores, yes, we are talking about the holiday’s early. The holiday shopping season gets pushed back a week every year it seems [...]

Lead Generation Strategies
4 min read

3 Killer Lead Generation Strategies for Local Companies

January 6th, 2023

Local companies face multiple challenges when it comes to marketing. Aside from competing against other local and small businesses, they also have to fight for customers [...]

Top Email Marketing Tips for Higher Engagement
Share On:
Newsletter Sign Up

"*" indicates required fields

0 of 60 max characters
0 of 60 max characters

Request a Proposal

Fill Out Our Form & We’ll be in Touch Shortly

"*" indicates required fields

Name*
Type of Project**

New York City
112 West 34th Street
18th Floor
New York, NY 10120
Long Island
991 Main St.
Suite 200
Holbrook, NY 11741
Washington D.C.
1101 Connecticut Avenue NW
Suite 450
Washington, DC 20036
Nashville
424 Church St
Suite 2000
Nashville, TN 37219
Los Angeles
1100 Glendon Avenue
17th Floor
Los Angeles, CA 90024
Miami
1221 Brickell Ave
Suite 900
Miami, FL 33131
Charleston
170 Meeting Street
Charleston, SC 29401
Richmond
919 E. Main Street
Suite 1000
Richmond, VA 23219